Create a National Day brand film for ROSHN Group, connecting the people behind its communities with a wider story of national pride. A continuous green line provides the visual thread across the film.
AI CREATIVE PRODUCTION / ROSHN Group
CLIENT PROJECT / 01ROSHN National Day.
ROSHN GROUP / NATIONAL DAY FILM01:01 / 16:9
Concept to final deliveryFull creative & production execution by SAMIR MOHAMED ABDELMAGID
01 / CLIENT BRIEF
The starting point.
02 / PROJECT DESCRIPTION
The idea.
I developed and executed the film from the script through to the finished piece. The story follows a green line from a drawing on a masterplan into communities, construction sites and everyday moments, ending with a collective portrait and the National Day identity.
Creative approach
The green line connects the film visually and gives each transition a shared direction. The storyboard established the narrative and shot sequence. I then generated the scene imagery, integrated several real people into the images and developed the moving shots before adding the animated line.
03 / STORYBOARD
Before it moves.
Original development storyboard, presented with the script and transition notes. The finished film develops the visual approach and scene sequence further.
Download the original storyboard & script ↗Scene & script notes
Macro shot of a hand drawing a line across a project masterplan. The line gradually becomes a glowing green trace.
Transition
The camera follows the line across the masterplan as it continues into the next frame.
Voice-over / on-screen text
«كل بناء… يبدأ بخط.»
Scene & script notes
The masterplan transforms into a wide drone shot of a modern road and community. The green line extends toward the horizon.
Transition
Match cut from the line on the masterplan to the road, maintaining the forward camera movement.
Voice-over / on-screen text
«لكن بناء الوطن… يبدأ برؤية.»
Scene & script notes
A ROSHN employee at the project site, framed in a medium shot and looking directly into camera, with a subtle push-in.
Transition
The green line passes behind the employee and leads into the architectural details of the next scene.
On-camera dialogue
الموظف: «وطن.»
Scene & script notes
A visual transition from traditional Saudi architectural details to a vibrant modern community.
Transition
Match cut between traditional patterns and masses and the forms of the modern façades.
Voice-over / on-screen text
«وطنٌ نعتز بجذوره… ونمضي برؤيته.»
Scene & script notes
A female employee seated at her desk inside an enclosed office, with plans in front of her and the project screen on the wall.
Transition
The green line travels from the plan on the desk to the project screen, then into the construction site.
On-camera dialogue
الموظفة: «طموح.»
Scene & script notes
Engineering teams at work: digital plans, cranes, and advanced stages of construction across the project site.
Transition
An upward move follows the line along the buildings, then cuts to the entrance frame in the next shot.
Voice-over / on-screen text
«طموحٌ نحوّله كل يوم إلى واقع.»
Scene & script notes
An employee at the entrance of a completed community, framed in a medium shot and looking directly into camera.
Transition
The green line outlines the entrance and becomes a glowing threshold inside the home.
On-camera dialogue
الموظف: «انتماء.»
Scene & script notes
A Saudi family enters their home in a warm, natural moment, with daylight flowing through the doorway.
Transition
The doorway light fills the frame and becomes natural light in the landscaped park.
Voice-over / on-screen text
«انتماءٌ يجعل من المكان بيتًا… ومن التفاصيل حياة.»
Scene & script notes
A female employee stands in a landscaped public space, centered for both horizontal and vertical formats.
Transition
The green line branches behind her into several walking and movement paths.
On-camera dialogue
الموظفة: «مجتمع.»
Scene & script notes
Everyday community life: families, children, cycling, sports, and connected green spaces.
Transition
The camera follows one of the green paths toward the horizon.
Voice-over / on-screen text
«مجتمعٌ يجمعنا… وينمو معنا.»
Scene & script notes
A young engineer looks over the community from an elevated viewpoint, then turns slightly toward camera.
Transition
The line extends from behind him toward the horizon as the frame widens to reveal future destinations.
On-camera dialogue
الموظف: «مستقبل.»
Scene & script notes
A wide montage of key ROSHN projects and destinations: communities, public spaces, urban infrastructure, and a future stadium.
Transition
A subtle rhythmic acceleration leads into a multi-frame employee layout.
Voice-over / on-screen text
«مستقبلٌ نبنيه اليوم… لأجيال الغد.»
Scene & script notes
A split screen presents employees from different departments and locations, visually connected by the green line.
Transition
The split-screen panels gradually merge into one collective group shot.
On-camera dialogue
بالتتابع: «برؤيتنا… بعزيمتنا… وبأيدينا…»
Voice-over / on-screen text
«من كل موقع… ومن كل تخصص… نضع أثرنا في قصةٍ واحدة.»
Scene & script notes
A group portrait of ROSHN employees in front of a destination, looking naturally and proudly toward camera.
Transition
The green line rises behind the group and fills the frame with green.
On-camera dialogue
الجميع: «هذه المملكة… نبنيها معًا.»
Scene & script notes
Final end card featuring the approved National Day identity, the supplied ROSHN Group logo lockup, and the campaign line.
Transition
Hold the logo lockup and campaign line, then finish on a clean musical resolve and fade out.
On-camera dialogue
الجميع / VO: «دام عزك يا وطن.»
Voice-over / on-screen text
النص على الشاشة: «نبنيها معًا»
04 / PRODUCTION PROCESS
Bringing it to life.
01
Script & storyboard
I wrote the scenario and developed the storyboard, defining the scenes, timing and transitions around the green-line motif.
02
Image generation
I generated the scene imagery and shaped the visual direction across the film.
03
Real-character integration
I integrated several real people into the generated images as part of the character and scene development.
04
Video generation
I generated the moving shots from the developed imagery and assembled the narrative sequence.
05
Green-line animation & finishing
I added the animated green line across the scenes and completed the finished film.
05 / MY CONTRIBUTION
The work I did.
Full creative and production execution by SAMIR MOHAMED ABDELMAGID: scenario and script, storyboard, image generation, integration of real people, video generation, green-line animation and final delivery.
The final film.
A completed National Day film for ROSHN Group, with the green line connecting the story across the scenes.
Watch the film ↑