Introduce the Fan Zone at ROSHN Front through a family visit, combining the excitement of watching football with shopping, dining and the atmosphere of the destination. This summary is based on the finished film; the original written client brief has not been supplied.
AI CREATIVE PRODUCTION / ROSHN Front
CLIENT PROJECT / 03ROSHN Front — Fan Zone.
ROSHN FRONT / FAN ZONE00:37 / 16:9
Concept to final deliveryPortfolio project by SAMIR MOHAMED ABDELMAGID
01 / PROJECT OBJECTIVE
The starting point.
02 / PROJECT DESCRIPTION
The idea.
An animated advertising film for ROSHN Front. The story follows a family arriving at the destination, the father joining the football spectators, and the family enjoying shopping and a shared meal. Stylized characters, nighttime lighting and the central fountain connect the experience.
Creative approach
A family story brings the destination to life. The edit moves between the energy of the Fan Zone and quieter moments of shopping and dining, returning to the family together at the end.
03 / FILM FRAMES
Inside the film.
Selected frames from the finished advertisement. Storyboard and production notes will be added when supplied.
04 / PRODUCTION PROCESS
Bringing it to life.
The AI workflow, animation stages and finishing process will be presented here.
05 / MY CONTRIBUTION
The work I did.
Creative responsibilities and project tools coming soon.
The final film.
The finished ROSHN Front Fan Zone advertisement, bringing football, shopping and dining together through a family story.
Watch the film ↑