Present the idea of developing future golfers through a young animated golfer and a ROSHN × LIV Golf campaign setting. This objective is summarized from the supplied film and campaign image; the original written client brief has not been supplied.
AI CREATIVE PRODUCTION / ROSHN Group / LIV Golf
CLIENT PROJECT / 05ROSHN × LIV Golf — Rising Stars.
ROSHN × LIV GOLF / CHARACTER FILM00:22 / 16:9
Concept to final deliveryPortfolio project by SAMIR MOHAMED ABDELMAGID
01 / PROJECT OBJECTIVE
The starting point.
02 / PROJECT DESCRIPTION
The idea.
A short character-led golf film accompanied by a multi-view character sheet and a campaign key visual. The young golfer enters the course, prepares a shot and brings the focus onto the branded golf ball, before the film resolves into the Rising Stars message and ROSHN identity.
Creative approach
A stylized young golfer is the center of the story. The green cap and branded clothing link the character to ROSHN, while the course, spectators and warm lighting give the film a consistent setting. The supplied character sheet presents front, three-quarter, side and back views.
03 / CHARACTER & KEY VISUAL
Meet the young golfer.
Original supplied character sheet and campaign artwork. These are visual development materials, rather than a shot-by-shot storyboard.
04 / PRODUCTION PROCESS
Bringing it to life.
The AI workflow, animation stages and finishing process will be presented here.
05 / MY CONTRIBUTION
The work I did.
Creative responsibilities and project tools coming soon.
The final film.
The short ROSHN × LIV Golf character film, presented alongside its character sheet and campaign key visual.
Watch the film ↑